Our Story


In 2004, Elaine Honig created and chaired her first fundraising event – Wine Women & Shoes. It was so successful, friends asked if they could bring it to their cities. Before she knew it, one event became three, then ten. Today, more than a decade later, we’ve produced over 300 WW&S events and are now in 60+ cities across the US and Canada.

From the beginning, we have been documenting, systemizing and replicating what works. Using our proven formula of revenue-generating programs and best practices, combined with our talented team.

As the success and popularity of Wine Women & Shoes grew, we decided it was time to create a second unique co-ed focused event. And Farm to Table(aux) was born.

Both event fundraising concepts now reside under the Studio 4Forty business umbrella, with more concepts to come.