Letter from the President, 2021

Dear Friends,

As we transition into a new year, you usually hear phrases like, “What a year it’s been,” or, “As one year closes, another year of possibilities opens.” We’re saying, “Let’s slam the door on 2020 and pop the champagne for 2021!”

Saying we’re thrilled that 2021 has arrived would be an understatement! We’ve struggled, wrestled, created, triumphed, and survived 2020, working diligently to serve our nonprofit partners, old and new, through our (and many of our partners’) hardest year on record. With this new year, we know we aren’t out of the woods yet, but we’re also hopeful that 2021 will bring with it healing, new opportunities, and a refresh on the world of events and fundraising.

We learned many lessons in 2020, some exciting and others revealing. We learned to adapt in a pandemic, to embrace the virtual world, to get creative with fundraising campaigns, and to embrace opportunities for progress, both big and small. We learned the importance of self-care (and how hard that is to come by when fighting to stay afloat), that family, health, and safety are truly the most important aspects of our lives, and that we can rise up to meet the needs of our nonprofit partners are they are meeting the needs of their clients and communities.

We launched E-ventful in 2020, originally an activation to help nonprofits take their in-person events online in a virtual setting, then quickly expanded to include custom campaigns. It continues to expand in 2021 with a launching of our new digital courses. In these hard times, we feel that it is our duty to share our expertise with our nonprofit friends, so in an effort to continue to share and learn together, we wanted to make it as easy as possible for current partners or not to come together and spend some time growing with us.

We’re grateful for your partnership, but we’re really grateful for your friendship. We’re so happy for those teams that we were able to help transition their event virtually in 2020 and are honored to support others with their capital campaigns. We’re excited to see what 2021 brings, and are crossing our heals for in-person events again. We miss you all and can’t wait to be back in person raising funds for a good cause!

Cheers to you and to a new year! We’re ready for it!

Heather Frank | President, STUDIO 4Forty